Who is Number 1?

I’m Number One/No I Am

We’re the Number One Team/No We Are

I Closed More Sales Than Anyone/No I Did

What does it all mean?  Very little unless you give the details. 

And there are parameters required by MLS Rules

Claiming that you are #1 at anything involving real estate transactions requires a clear disclosure of what you are #1 at doing under Article 12 of the REALTOR® Code of Ethics.  And, if using MLS statistics as your basis for the claim, must include a disclaimer showing the dates for which the claim is made.  For example, I may have listed 40 lots today for a builder and may be the #1 listing agent that day.  Or I may have sold a $5 million commercial property last week and another the week before.  It is important that you present a true picture in your marketing.  MLS Rules and Regulations state:

… any print or non-print forms of advertising or other forms of public representations based in whole or in part on information supplied by the Association or its MLS must clearly demonstrate the period of time over which such claims are based and must include the following, or substantially similar, notice:

“Based on information from the Western Upstate MLS for the period (date) through (date).”

It is important as well under Article 12 of the Code to state what you are #1 at doing.  For example, I may have closed more residential townhouses than anyone, or I may have the highest overall production.  These statements must not only be based on verifiable facts, but state the parameters of the claim and the dates the claim involves.

When marketing rankings, expect a challenge. And never claim “#1 in Real Estate” without further clarification.

See Article 12 of the Code, its Standards, and Case Interpretations for further information.  Follow this link for more information    https://www.nar.realtor/code-of-ethics-and-arbitration-manual/case-interpretations-related-to-article-12